Fill, Chris. <br/><br/>
Advertising :  strategy, creativity and media / 
Chris Fill, Graham Hughes, Scott De Francesco. 
 - Harlow :  Pearson,  2013. 
 - 394 p. :  col. ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780273760894 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF 5823  / F544A