TY  - BOOK
AU  - Fill,Chris
AU  - Hughes, Graham
AU  - De Francesco, Scott
TI  - Advertising: strategy, creativity and media 
SN  - 9780273760894
AV  - HF 5823 F544A
PY  - 2013///
CY  - Harlow
PB  - Pearson
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -