Eloy, Pedro

Buy-me! : swaying minds and influencing behaviours through mainstream advertising / Buy me! : swaying minds and influencing behaviours through mainstream advertising Pedro Eloy. - [S.l. : s.n.], c2011. - 202 p.

Cover and spine title: Buy me! : swaying minds and influencing behaviours through mainstream advertising

Includes bibliographical references

9781463572921


Advertising
Communication marketing
Advertising media planning

HF 5823 / E469B