TY  - BOOK
AU  - Eloy, Pedro
TI  - Buy-me!: swaying minds and influencing behaviours through mainstream advertising 
SN  - 9781463572921
AV  - HF 5823 E469B
PY  - 2011///
CY  - [S.l.
PB  - s.n.]
KW  - Advertising
KW  - Communication marketing
KW  - Advertising media planning
N1  - Cover and spine title: Buy me! : swaying minds and influencing behaviours through mainstream advertising; Includes bibliographical references
ER  -