Advertising media planning : a brand management approach /
Larry D. Kelley, Donald W. Jugenheimer and Kim Bartel Sheehan.
- 3rd ed.
- Armonk, N.Y. : M.E. Sharpe, c2012.
- 291 p. : ill.
Includes bibliographical references and index
9780765626356
Advertising media planning Brand name products Marketing