TY  - BOOK
AU  - Kelley, Larry D.
AU  - Jugenheimer, Donald W.
AU  - Sheehan, Kim
TI  - Advertising media planning: a brand management approach 
SN  - 9780765626356
AV  - HF 5826.5 K444A 2012
PY  - 2012///
CY  - Armonk, N.Y.
PB  - M.E. Sharpe
KW  - Advertising media planning
KW  - Brand name products
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -