Social psychology of consumer behavior / edited by Michaela Wanke. - New York, N.Y. : Psychology Press, c2009. - 396 p. : ill. - Frontiers of social psychology / series editors Arie W. Kruglanski, Joseph P. Forgas .

Includes bibliographical references and index

9781841694986


Consumer behavior
Consumer behavior--Psychological aspects
Consumers--Psychology
Social psychology

HF 5415.32 / S624