TY  - BOOK
AU  - Drewniany, Bonnie L.
AU  - Jewler, A. Jerome
TI  - Creative strategy in advertising
SN  - 9781285080277
AV  - HF 5825 D738C 2014
PY  - 2014///
CY  - Australia
PB  - Wadsworth Cengage Learning
KW  - Advertising copy
KW  - Advertising layout and typography
N1  - Includes bibliographical references and index
ER  -