Consumer behavior : building marketing strategy /
Del I. Hawkins, David L. Mothersbaugh.
- 12th ed. , McGraw-Hill international ed.
- New York, N.Y. : McGraw-Hill Irwin, c2013.
- 772 p. : col. ill. + 1 CD-ROM
Includes bibliographical references and indexes
9780071318174
Consumer behavior--United States Market surveys--United States Consumer behavior--United States--Case studies