Clow, Kenneth E. Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. - Global ed. 5th ed. - Boston, Mass. : Pearson, c2012. - 463 p. : col. ill. Includes bibliographical references and indexes ISBN: 9780273753285 Subjects--Topical Terms: Communication in marketingAdvertising LC Class. No.: HF 5415.123 / C568I 2012