TY  - BOOK
AU  - Klimchuk, Marianne Rosner
AU  - Krasovec, Sandra A.
TI  - Packaging design: successful product branding from concept to shelf 
SN  - 9781118027066
AV  - TS 195.4 K545P 2012
PY  - 2012///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Packaging
KW  - Design
N1  - Includes bibliographical references and index
ER  -