TY  - BOOK
AU  - Kapferer, Jean-Noel
AU  - Bastien, Vincent
TI  - The luxury strategy: break the rules of marketing to build luxury brands 
SN  - 9780749464912
AV  - HD 9999 .L852 K363L 2012
PY  - 2012///
CY  - London
PB  - Kogan Page
KW  - Luxuries
KW  - Marketing
KW  - Luxury goods industry
KW  - Product management
N1  - Includes bibliographical references and index
ER  -