TY  - BOOK
AU  - Moffitt,Sean
AU  - Dover,Mike
TI  - Wikibrands: reinventing your company in a customer-driven marketplace 
SN  - 9780071749275
AV  - HD69.B7 M633W 2011
PY  - 2011///
CY  - New York, N.Y.
PB  - McGraw-Hill
KW  - Branding (Marketing)
KW  - Product management
KW  - Internet marketing
KW  - Wikis (Computer science)
N1  - Includes index
ER  -