TY  - BOOK
AU  - Kotler,Philip
AU  - Keller, Kevin Lane
TI  - Marketing management
SN  - 9780273753360
AV  - HF 5415.13 K674M 2012
PY  - 2012///
CY  - Boston, Mass.
PB  - Pearson
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -