Armstrong, Gary. <br/><br/>
Marketing :  an introduction / 
Gary Armstrong, Philip Kotler. 
 - 11th ed. , global ed. 
 - Boston, Mass. :  Pearson,  c2013. 
 - 534 p. :  ill. (chiefly col.). 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>9780273767183 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF 5415  / A757M 2013