Greenwald, Bruce C.N. 1946- Competition demystified : a radically simplified approach to business strategy / Bruce Greenwald and Judd Kahn. - New York, N.Y. : Portfolio, 2007. - 399 p. : ill. Includes bibliographical references and index ISBN: 9781591841087 Subjects--Topical Terms: Strategic planningBusiness planningCompetition LC Class. No.: HD 30.28 / G733C