Sensory marketing : research on the sensuality of products / edited by Aradhna Krishna. - New York, N.Y. : Routledge, 2010. - 392 p. : ill. (chiefly col.).

Include bibliographical references and indexes

9781841698892


Marketing--Psychological aspects
New products--Psychological aspects
Sensuality
Senses and sensation
Consumer behavior

HF 5415 / S467