The handbook of strategic public relations and integrated marketing communications / 
edited by Clarke L. Caywood. 
 - 2nd ed. 
 - New York, N.Y. :  McGraw-Hill,  c2012. 
 - 904 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780071767460 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations<br/>Communication in management<br/>Communication in marketing
<br/><br/><label>LC Class. No.: </label>HM 263  / H362 2012