TY  - BOOK
AU  - Barker, Melissa S.
TI  - Social media marketing: a strategic approach 
SN  - 9781133589273
AV  - HF 5415.1265 S624 2013
PY  - 2013///
CY  - Australia
PB  - South-Western Cengage Learning
KW  - Internet marketing
KW  - Textbooks
KW  - Viral marketing
N1  - Includes bibliographical references and index
ER  -