Giannini, Gaetan T. Marketing public relations : a marketer's approach to public relations and social media / Gaetan T. Giannini, Jr. - Baston, Mass. : Prentice Hall, c2010. - 291 p. : col. ill. Includes bibliographical references and indexes ISBN: 9780136082996 Subjects--Topical Terms: Public relationsMarketing--Management LC Class. No.: HD 59 / G526M