Kumar, Nirmalya <br/><br/>
Brand breakout :  how emerging market brands will go global / 
Nirmalya Kumar, Jan-Benedict E.M. Steenkamp. 
 - New York, N.Y. :  Palgrave Macmillan,  2013. 
 - 256 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781137276612 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Brand name products<br/>Branding (Marketing)--Developing countries<br/>Brand name products--Developing countries
<br/><br/><label>LC Class. No.: </label>HF 5415.1255  / K852B