TY  - BOOK
AU  - Kumar, Nirmalya
AU  - Steenkamp, Jan-Benedict E.M.
TI  - Brand breakout: how emerging market brands will go global 
SN  - 9781137276612
AV  - HF 5415.1255 K852B
PY  - 2013///
CY  - New York, N.Y.
PB  - Palgrave Macmillan
KW  - Branding (Marketing)
KW  - Brand name products
KW  - Developing countries
N1  - Includes bibliographical references and index
ER  -