Kazanjian, Kirk Driving loyalty : turning every customer and employee into a raving fan for your brand / Kirk Kazanjian. - New York, N.Y. : Crown Business, c2013. - 257 p. : ill. Includes index ISBN: 9780385346948 Subjects--Topical Terms: Customer servicesLoyaltyCorporate cultureOrganizational behaviorBrand loyaltyCustomer loyalty LC Class. No.: HF 5415.5 / K392D