Kaputa, Catherine  1948- <br/><br/>
Breakthrough branding :  how smart entrepreneurs and intrapreneurs transform a small idea into a big brand / 
Catherine Kaputa. 
 - Boston, Mass. :  Nicholas Brealey Publishing,  2012. 
 - 272 p. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781857885811 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Success in business
<br/><br/><label>LC Class. No.: </label>HF 5415.1255  / K368B