TY  - BOOK
AU  - Kaputa, Catherine
TI  - Breakthrough branding: how smart entrepreneurs and intrapreneurs transform a small idea into a big brand 
SN  - 9781857885811
AV  - HF 5415.1255 K368B
PY  - 2012///
CY  - Boston, Mass.
PB  - Nicholas Brealey Publishing
KW  - Branding (Marketing)
KW  - Success in business
N1  - Includes bibliographical references and index
ER  -