Spreadable media : creating value and meaning in a networked culture /
Henry Jenkins, Sam Ford, & Joshua Green.
- New York, N.Y. : New York Univ. Press, c2013.
- 351 p.
- Postmillennial pop / general editors: Karen Tongson and Henry Jenkins .
Includes bibliographical references and index
9780814743508
Mass media and culture. Mass media and technology. Mass media Social aspects. Social media.