Hartwell, Margaret Pott <br/><br/>
Archetypes in branding :  a toolkit for creatives and strategists / 
Margaret Pott Hartwell and Joshua C. Chen with Chen Design Associates, Max Spector, art director. 
 - Cincinnati, Ohio. :  HOW Books,  c2012. 
 - 120 p. :  ill. (chiefly col.). 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9781440308185 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commercial art<br/>Branding (Marketing)<br/>Archetype (Psychology)
<br/><br/><label>LC Class. No.: </label>HF5415.1255  / H377A