TY  - BOOK
AU  - Hartwell,Margaret Pott
AU  - Chen,Joshua C.
AU  - Spector,Max
ED  - Chen Design Associates
TI  - Archetypes in branding: a toolkit for creatives and strategists 
SN  - 9781440308185
AV  - HF5415.1255 H377A
PY  - 2012///
CY  - Cincinnati, Ohio.
PB  - HOW Books
KW  - Commercial art
KW  - Branding (Marketing)
KW  - Archetype (Psychology)
N1  - Includes index
ER  -