TY  - BOOK
AU  - French, Jeff
AU  - Merritt, Rowena
AU  - Reynolds, Lucy
TI  - Social marketing casebook
SN  - 9780857025449
AV  - HF 5414 F736S
PY  - 2011///
CY  - Los Angeles, Calif.
PB  - SAGE
KW  - Social marketing
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -