Ariely, Dan. <br/><br/>
Predictably irrational :  the hidden forces that shape our decisions / 
Dan Ariely. 
 - Rev. and expanded ed. 
 - New York, N.Y. :  Harper,  c2009. 
 - 368 p. :  ill. 
<br/><br/><label>ISBN: </label>9780061854545 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Decision making<br/>Economics--Psychological aspects<br/>Consumer behavior
<br/><br/><label>LC Class. No.: </label>BF 448  / A743P 2009