Van Praet, Douglas <br/><br/>
Unconscious branding :  how neuroscience can empower (and inspire) marketing / 
Douglas Van Praet. 
 - New York, N.Y. :  Palgrave Macmillan,  2012. 
 - 274 p. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780230341791 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--Psychological aspects<br/>Marketing--Psychological aspects
<br/><br/><label>LC Class. No.: </label>HF 5415.32  / V366U