TY  - BOOK
AU  - Van Praet, Douglas
TI  - Unconscious branding: how neuroscience can empower (and inspire) marketing 
SN  - 9780230341791
AV  - HF 5415.32 V366U
PY  - 2012///
CY  - New York, N.Y.
PB  - Palgrave Macmillan
KW  - Consumer behavior
KW  - Psychological aspects
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -