TY  - BOOK
AU  - Dooley, Roger
TI  - Brainfluence: 100 ways to persuade and convince consumers with neuromarketing 
SN  - 9781118113363
AV  - HF 5415.12615 D664B
PY  - 2012///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Neuromarketing
KW  - Marketing
KW  - Psychological aspects
KW  - Advertising
KW  - Consumers
KW  - Psychology
N1  - Includes bibliographical references and index
ER  -