Gains, Neil <br/><br/>
Brand esSense :  using sense, symbol and story to design brand identity / 
Neil Gains. 
 - London :  Kogan Page,  c2014. 
 - 218 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780749470012 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Brand name products<br/>Logos (Symbol)<br/>Corporate image
<br/><br/><label>LC Class. No.: </label>HF 5415.1255  / G346B