TY  - BOOK
AU  - Gains, Neil
TI  - Brand esSense: using sense, symbol and story to design brand identity 
SN  - 9780749470012
AV  - HF 5415.1255 G346B
PY  - 2014///
CY  - London
PB  - Kogan Page
KW  - Branding (Marketing)
KW  - Brand name products
KW  - Logos (Symbol)
KW  - Corporate image
N1  - Includes bibliographical references and index
ER  -