Goodson, Scott Uprising : how to build a brand--and change the world--by sparking cultural movements / Scott Goodson. - New York, N.Y. : McGraw-Hill, c2012. - 256 p. : ill. Includes bibliographical references and index ISBN: 9780071782821 Subjects--Topical Terms: Branding (Marketing)Social movements LC Class. No.: HF 5415.1255 / G662U