TY - BOOK AU - Brito, Michael TI - Your brand, the next media company: how a social business strategy enables better content, smarter marketing and deeper customer relationships SN - 9780789751614 AV - HF 5415.1255 B747Y PY - 2014/// CY - Indianapolis, Ind. PB - Que KW - Branding (Marketing) KW - Case studies N1 - Includes index ER -