Pariya Rinrattanakorn <br/><br/>
Communication and information-seeking strategies used to build trust and reduce uncertainty among customers of McDonald's restaurants in Bangkok, Thailand  [electronic resource] / 
by Pariya Rinrattanakorn ; Graduate School, Bangkok University. 
 - [Bangkok] :  Graduate School, Bangkok Univ.,  2011. 
 - 1 CD-ROM. 
<br/><br/>Thesis (Ph.D.)--Graduate School, Bangkok University, 2011 
<br/><br/><label>Subjects--Corporate Names: </label><br/>McDonald's Corporation--Research<br/>Bangkok University--Dissertations.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Fast food restaurants--Research--Thailand--Bangkok<br/>Business communication--Research--Thailand--Bangkok<br/>Information behavior--Research--Thailand--Bangkok