TY  - BOOK
AU  - Pariya Rinrattanakorn
AU  - James,Anita C.
ED  - Bangkok University.
TI  - Communication and information-seeking strategies used to build trust and reduce uncertainty among customers of McDonald's restaurants in Bangkok, Thailand
PY  - 2011///
CY  - [Bangkok]
PB  - Graduate School, Bangkok Univ.
KW  - McDonald's Corporation
KW  - Research
KW  - Bangkok University
KW  - Dissertations
KW  - Fast food restaurants
KW  - Thailand
KW  - Bangkok
KW  - Business communication
KW  - Information behavior
N1  - Thesis (Ph.D.)--Graduate School, Bangkok University, 2011
ER  -