Zurawicki, Leon. <br/><br/>
Neuromarketing :  exploring the brain of the consumer / 
Leon Zurawicki. 
 - [Berlin] :  Springer,  c2010. 
 - 273 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9783540778288 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Marketing--Psychological aspects
<br/><br/><label>LC Class. No.: </label>HF5415.32  / Z872N