TY  - BOOK
AU  - Zurawicki,Leon
TI  - Neuromarketing: exploring the brain of the consumer 
SN  - 9783540778288
AV  - HF5415.32 Z872N
PY  - 2010///
CY  - [Berlin]
PB  - Springer
KW  - Consumer behavior
KW  - Marketing
KW  - Psychological aspects
N1  - Includes bibliographical references and index
ER  -