Genco, Stephen J.
Neuromarketing for Dummies /
by Stephen J. Genco, Andrew P. Pohlmann and Peter Steidl.
- Mississauga, Ont. : Wiley, c2013.
- 392 p. : ill.
Includes index
9781118518588
Neuromarketing
Marketing Psychological aspects
Consumer behavior
HF5415.12615 / G462N