TY  - BOOK
AU  - Genco,Stephen J.
AU  - Pohlmann,Andrew P.
AU  - Steidl,Peter
TI  - Neuromarketing for Dummies
SN  - 9781118518588
AV  - HF5415.12615 G462N
PY  - 2013///
CY  - Mississauga, Ont.
PB  - Wiley
KW  - Neuromarketing
KW  - Marketing
KW  - Psychological aspects
KW  - Consumer behavior
N1  - Includes index
ER  -