TY  - BOOK
AU  - Desbordes,Michel
AU  - Richelieu,Andre
TI  - Global sport marketing: contemporary issues and practice 
T2  - Routledge research in sport business and management
SN  - 9780415507202
AV  - GV716 G562
PY  - 2012///
CY  - London
PB  - Routledge
KW  - Sports
KW  - Marketing
KW  - Cross-cultural studies
KW  - Sports and globalization
KW  - Economic aspects
N1  - Includes bibliographical references and index
ER  -