TY  - BOOK
AU  - Callardo,Luis
TI  - Brands & rousers: the holistic system to foster high-performing businesses, brands and careers 
SN  - 9780985286408
AV  - HF5415.1255 G344B
PY  - 2012///
CY  - London
PB  - LID Publishing
KW  - Branding (Marketing)
KW  - Success in business
KW  - Leadership
N1  - Includes bibliographical references
ER  -