Chapman, Carol Brand DNA : uncover your organization's genetic code for competitive advantage / Carol Chapman and Suzanne Tulien. - New York, N.Y. : iUniverse, c2010. - 213 p. : ill. Includes bibliographical references and index ISBN: 9781450220637 Subjects--Topical Terms: Branding (Marketing) LC Class. No.: HF5415.1255 / C426B