TY  - BOOK
AU  - Chapman,Carol
AU  - Tulien,Suzanne
TI  - Brand DNA: uncover your organization's genetic code for competitive advantage 
SN  - 9781450220637
AV  - HF5415.1255 C426B
PY  - 2010///
CY  - New York, N.Y.
PB  - iUniverse
KW  - Branding (Marketing)
N1  - Includes bibliographical references and index
ER  -