Holt, Douglas B. <br/><br/>
Cultural strategy :  using innovative ideologies to build breakthrough brands / 
Douglas Holt and Douglas Cameron. 
 - Oxford :  Oxford Univ. Press,  2010. 
 - 387 p. :  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780199587407 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Marketing--Social aspects<br/>Branding (Marketing)--Case studies
<br/><br/><label>LC Class. No.: </label>HF5415.1255  / H647C