TY  - BOOK
AU  - Holt,Douglas B.
AU  - Cameron,Douglas
TI  - Cultural strategy: using innovative ideologies to build breakthrough brands 
SN  - 9780199587407
AV  - HF5415.1255 H647C
PY  - 2010///
CY  - Oxford
PB  - Oxford Univ. Press
KW  - Branding (Marketing)
KW  - Marketing
KW  - Social aspects
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -