Hasen, Jeff,  s1958- <br/><br/>
Mobilized marketing :  how to drive sales, engagement, and loyalty through mobile devices / 
Jeff Hasen. 
 - Hoboken, N.J. :  Wiley,  c2012. 
 - xvii, 206 p. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9781118243268 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Telemarketing<br/>Mobile commerce<br/>Internet marketing<br/>Cell phone advertising
<br/><br/><label>LC Class. No.: </label>HF5415.1265  / H373M 2012